90 Days


8 Hours



Course Description

The course was created to introduce the student to the concepts of the beverage industry with an emphasis on management. Standards of hospitality operation will be covered as well as a brief overview of the products of the alcohol industry: wine, beer, and spirits. The course will teach the student how to analyze alcoholic products and identify basic styles. Introduction to history, and methods of production for a variety of wine, beer, spirits, and other beverages. Sensory analysis, product knowledge, service techniques, sales, and alcohol service related to the hospitality industry.

Key concepts covered include:

  • Be able to identify how the history of wine, distilled, and brewed beverages has impacted today’s hospitality industry
  • Be able to discuss, compare and differentiate the methods used in the production of wine, beer, spirits, and other beverages.
  • Identify, utilize and implement beverage handling, storage, service techniques, sales and alcohol service methods utilized in the hospitality industry.
  • Be able to define and utilize the terms that are common to the beverage industry.
  • Have acquired through sensory analysis a broad product knowledge including the physical attributes of sight, smell, taste, and mouth feel in order to be able to identify, compare and contrast both product attributes and flaws.
  • Identify those important attributes that contribute to consumer appreciation of fine wine, distilled spirits and brewed beverages served in the hospitality and beverage industry